Create Small Business Success - Quality Service Pros Blog

Create Small Business Success

Quality Service Pros Blog

Are you spending time, effort and lots of money on things that don’t bring a return on investment or steadily grow your business?

Each time you run an ad, you spend time putting it together and money to place it, with the hope that it will deliver a call. The ad usually has a shelf life of only a day or two or until the next newspaper comes out. You need to repeat the ad consistently to get your phone to ring, and that costs money.

Would you like to know how to grow your business by creating, building, and maintaining relationships with minimal money, time, and effort?

Grow Your Business

I find that business owners don’t usually pay enough attention to creating and nurturing the relationships that they already have. Usually, when you look at your bottom-line, you’ll notice that most of your business is coming from existing clientele. When you do a great job, the satisfied client tells their neighbors about your company and your superior work. As a result, the neighbor calls you. This creates another job for you and grows your business while building a relationship.

The same thing happens with business owners who work cooperatively with other businesses. Let’s say you own a pressure washing company and you’ve have built a trusting relationship with a professional house painter. Every time that painter paints a house, he’ll need the exterior pressure-washed. Since he wants the homeowner’s house to look perfect and knows you deliver top-notch service, he may provide a referral for you. The painter has the opportunity to up-sell your service each time he paints a house. Your job is to nurture your business relationship with that painter.

This is your opportunity to grow your business by creating and building a solid relationship: Send out a follow-up email thanking him for his time, or thanking him for referring you. There are Internet programs available such as “Send Out Cards” and others that allow you to send it online. You don’t even have to go to the Hallmark store anymore!

Another great way to nurture business relationships is to follow-up by sending them a gift card. Let them know that you appreciate the work they are doing. Keep them happy and they will send you a lot more work!

At the end of the day, you will have spent very little money, time, and effort on something that is going to help grow your business substantially. You also avoid all the headaches associated with traditional ads. No more stress over when the ad will come out, no wondering if your phone is going to ring, and no worries that the hard work and money behind the ad is going to waste.

So, take the time to create relationships and grow your business. If you don’t get a lot of work from it right away, that’s OK. You are building relationships that are going to last a lifetime. It’s time and money well-spent!

Jason

 

Is your “About Us Page” really about you?

Posted by Jason On July 26th

For years I would sit and write, then re-write my “About Us Page”, making sure to write down exactly when I started my business, how my company is insured for this and for that, and that we are licensed. . . .  blah blah blah!!!

It’s amazing how many people assume that being formal when talking about your business is the only way to reach customers.  Let me ask you something.  If you had the chance to hear all about Colonel Sanders and how he created his brand, Kentucky Fried Chicken, would you rather read something sterile and formal like,

 

Kentucky Fried Chicken has been around since whenever and they have this or that many franchises and are listed as one of the 10 best fast food restaurants in America. . .  blah blah blah….

Our job, as business owners, is to attract and retain customers.  What better way to draw those customers to your business than to make your story personal.  Like this for example.  Cooking started as a chore and later grew into a passion and a business for Colonel Sanders, who at the age of six, due to his father’s untimely death, was deemed the families cook.  Times were tough though and when his mother remarried, he dropped out of High School and ran away to escape his abusive step-father.  After having many different jobs, including steamboat pilot, insurance salesman, railroad fireman and farmer, he returned to one of the things he loved most, cooking.

That was much more enjoyable to read, right? Of course it was! Read the rest of the Colonel Story .

Now it’s your turn.  Everyone has a story.  What’s yours?  Trust me; your customers want to know. Here is mine.

I hope this is as helpful to you as it was for me!

Jason

 

 

 

 

 

 

Are You Doing Your Homework?

Posted by Jason On October 12th

We’ve reached our final blog in our series on The Seven Ways to Increase Your Business through Networking! If you have been following us then you have reviewed with us the first six previous blog post and hopefully you have learned something new about NETWORKING! If you missed any go ahead and click on the links after reading this one and take a few minutes to catch up. I hope you find them as useful as I did in all these years of learning and growing my business through networking.

#7 on our list is all about The Introduction

Ok here is a great tip that is very important but many people will overlook, or haven’t even thought of.

Do some homework before the event! Find out whom you want to meet ahead of time, keep it simple, and focus on two ideal people to meet and your next networking event.

So many times at networking events people will try to meet everyone by saying quick hellos and dropping their business cards into as many hands as possible (that never works) you are forgotten immediately!

Why, if you’ve taken the time away from your family or business to attend a networking event, would you leave without one or two quality connections?

One more thing, if you have a mutual connection, have them introduce you. There’s nothing better than an introduction from a past customer, friend or colleague. This is as simple as saying “Hey Lisa, I noticed you talking to Joe over there and I’d really like to meet him. Can you introduce us?”

So remember this at your next networking event – You are there to build relationships and NOT make a sale. Choose your event wisely; focus on one or two people to make a meaningful
connection with. Start the conversation off on a positive note and listen carefully to what they have to say. Ask the right questions, repeat their name and make sure you are sincere so they remember you. After the event follow up with a referral if possible or a well written letter discussing a topic from your conversation. Think about how you can be of service to this person and what you can give.

This my friends is the first step to building a positive and long lasting, mutually beneficial business relationship – and that’s really why we network!

Please feel free to share your thoughts and feedback below. I would LOVE to hear what networking tips have worked for you!

What’s Your Opening Line?

Posted by Jason On September 19th

We’ve reached number six in our series of blogs on The Seven Ways to Increase Your Business through Networking! If you have been following us then you have reviewed with us the first five previous blog post. If you missed any go ahead and click on the links after reading this one and take a few minutes to catch up. I hope you find them as useful as I did in all these years of learning and growing my business through networking.

#6 on our list is Asking the Right Questions

So what do you do? Why are you here?  What’s the name of your company?

These are all lousy opening lines that will surely lead to your networking demise. I have heard those same questions asked more times than I care to admit. The questions you ask when you meet someone will open the door to the communication that will follow after an introduction. Not knowing what to ask or how to open an interesting conversation might just create an uncomfortable silence or invite someone to walk away from you and move on to someone more interesting.

In a perfect world you should have someone personally introduce you. In the next tip I will discuss how that plays out in more detail, but for now let’s just say you are flying solo. Try something like “Hi my name is Jason Evers, nice to meet you.” Then stop and listen! This is so important because what comes out of their mouth next needs to be REMEMBERED – their name! I’m am so guilty of forgetting a name right after I hear it, so here are a few tips I use;  Ask them to repeat their name again and then repeat it back to them like; “Charly, so nice to meet you.” Another thing you can do is this – most people will introduce themselves along with their profession, PERFECT! Now you can say “Do you have a card?” Keep that handy because if you forget their name you just refer to the card. 🙂 It works like a charm every time!

First Impressions Only Happen Once!

Posted by Jason On September 4th

Welcome to part 5 of our blog series on The Seven Ways to Increase Your Business through Networking! This one should be a no-brainer for most but you’d be surprised how many people get it wrong!

“Nothing can stop a man with the right mental attitude from achieving his goals; and nothing on earth can help a man with the wrong mental attitude.” – Thomas Jefferson

#5 on our list is Positive Opening Statements

Be aware of your opening statements when meeting someone for the first time. At this particular point in time, you have the ability to steer the conversation in any direction.

For example; someone steps up to you at a networking event and introduces himself. You both exchange the normal hellos and the next thing out of your mouth is, “Man I can’t believe the turnout here, I was told this was a great group and there is barely anyone here.”

By doing this you are guaranteed two things; one you are forgettable, and two this conversation will go down a negative unproductive road – GUARANTEED!

Why not take this approach, “I heard this was a great group, that couldn’t be more true! I’ve met so many great people already! With this terrific weather were having, I wasn’t sure that anyone would be here.”

You notice with an opening like this you are sure two things are going to happen, One you put a positive spin on what some may feel as a let down, and two your conversation will start on a most positive subject the terrific weather.

Are you REALLY Listening?

Posted by Jason On August 17th

So this is part 4 of our series on The Seven Ways to Increase Your Business through Networking and I have to say – this one is quite a challenge for a lot of people!

“To listen well, is as powerful a means of influence as to talk well, and is as essential to all true conversation” – Chinese Proverb

#4 on our list is – Be sure to listen!

Just in case you weren’t paying attention, I said listen 🙂

After attending a LOT of networking events over the years the one thing I noticed when speaking with people, is that they rarely give you a chance to talk. They are too busy selling themselves… “I do this, and we do that, we are the best because blah! blah! blah!”

It is so important during the initial relationship building phase that you don’t be one of those people that only goes on about themselves. My advice to you is to sit back and really take time to LISTEN! When you make it all about them you are showing true interest in them personally and what you are saying is that what they do matters to you. Now THAT is powerful!

When they walk away from this meeting they will think WOW! I just made a great connection! And the reason why they will feel this way is because you listened…. most people don’t.

So remember, one of the easiest ways to really make a powerful connection while networking is to listen to what others have to say, pay attention to what they offer and you never know they might actually listen to who you are, what you do and how you can really help them!

Happy Networking!

Networking is Building Relationships!

Posted by Jason On August 5th

Part 3 of our series on The Seven Ways to Increase Your Business through Networking is – Follow Up! Follow Up! Follow Up!

I don’t care how good-looking you are, how well dressed you  are, how charismatic you are or how remarkable you think you are… You will be  forgotten! I know it’s a huge blow to the ego, right? I for one never thought  people would forget about me, but sadly enough they did.

That’s why I decided I wouldn’t let people forget about me!  I had to find a way to make myself a little more memorable than the average  Joe. If you truly want to create quality long-term  relationships that will produce long-term revenue you have to follow up!

I’m not talking about following up with the normal every day  “Hello I just wanted to follow up from the networking event the other night, it  was really great meeting you. And by the way, if you ever want to sell your  house or know someone looking to buy in this area please don’t hesitate to call.”
– Joe the Average Realtor.

WRONG! That guy is forgotten before the letter is even read, if  they even get to the end of the letter before hitting the delete button or  throwing it in the garbage!

How about this – “Hello Kimberly, It was great meeting you  the other night, WOW! I can’t believe how good that food was, and how about that entertainment, huh? Amazing!

I wanted to make sure I sent you this before I forgot, the  moment you mentioned to me you loved white water rafting I couldn’t wait to print out this article I read on the internet, listing the top ten places you can white water raft in the United States for less than a 100 bucks 🙂 pretty sweet!

I hope to bump into you again soon, in the meantime keep an  eye out for my friend request on Facebook.

Have a wonderful day!”

Joe (the not so average networker!)

RIGHT! See how there is no selling or talking about yourself at all! This is a very important part – Remember we are building relationships not looking for sales!

To insure that you don’t miss out on any of these imporant tips, please take a moment to subscribe to this blog if you haven’t already done so.

 

The Gift of Giving!

Posted by Jason On July 20th

Part 2 of Seven Ways To Increase Your Business through Networking!

So this is part two of a series of blogs on Networking! I have built the bulk of my business on networking and over the years I have discovered what works and what doesn’t.  In this series of blog posts I would like to share some of the valuable tips I have learned and hopefully they will help you in your networking experience. To insure that you don’t miss out on any of these imporant tips, please take a moment to subscribe to this blog if you haven’t already done so.

 

 

 

 

 

 

 

 

 

 

 

Tip # 2 – Pass Referrals and expect nothing in return!

 

“You can have everything in life that you want if you will just help enough other people get what they want.” Zig Read the rest of this entry »

Welcome to 7 Ways To Increase Your Business through Networking – Part 1!

Networking really is a very important tool in today’s business world. Over the years I have just about done it all when it comes to growing my business through networking. I have come to find out what works, what doesn’t and what to stay away from. In this series of blog posts I would like to share some of the valuable tips I have learned and hopefully they will help you as well. To insure that you don’t miss out on any of these imporant tips, please take a moment to subscribe to this blog if you haven’t already done so.

Tip # 1 Know where to network!

This is probably the most singular important thing you need to know about networking. Now, I’m the type of person that gets passionate and excited about new things so those who know me, most likely know that I go all in and always give it my best. Read the rest of this entry »

How to turn an X-Box into $12,000

Posted by Jason On June 14th

Like many of you I have found myself, on occasion, struggling to motivate my employees to sell a little more and do a little more in their work day. A few years ago I took on a new approach to generating some suggestive sales with my window cleaning business and I was blown away by the results.

Read the rest of this entry »