How do you feel about rewarding the customer for a referral or for continued service?
This is a topic of conversation I hear in many places:
It sure seems to be the water cooler topic among many business owners!
Have you ever been sitting in traffic only to see a..
…clever ad on a billboard, or even on a vehicle, that made you laugh?
An ad so clever that you just HAD to share it with others?
Why is it that so many companies turn to spending large amounts of money on advertising…
when all they have to do is reach out to their existing customers to generate plenty of revenue?
Have you ever heard this — “We don’t offer coupons – it cheapens our company!”
Or…
“I don’t think they will be a loyal customer they just want a deal!”
Or…
