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Archive for the ‘Marketing Tips’ Category

What’s Your Opening Line?

Posted by Jason On September 19th

We’ve reached number six in our series of blogs on The Seven Ways to Increase Your Business through Networking! If you have been following us then you have reviewed with us the first five previous blog post. If you missed any go ahead and click on the links after reading this one and take a few minutes to catch up. I hope you find them as useful as I did in all these years of learning and growing my business through networking.

#6 on our list is Asking the Right Questions

So what do you do? Why are you here?  What’s the name of your company?

These are all lousy opening lines that will surely lead to your networking demise. I have heard those same questions asked more times than I care to admit. The questions you ask when you meet someone will open the door to the communication that will follow after an introduction. Not knowing what to ask or how to open an interesting conversation might just create an uncomfortable silence or invite someone to walk away from you and move on to someone more interesting.

In a perfect world you should have someone personally introduce you. In the next tip I will discuss how that plays out in more detail, but for now let’s just say you are flying solo. Try something like “Hi my name is Jason Evers, nice to meet you.” Then stop and listen! This is so important because what comes out of their mouth next needs to be REMEMBERED – their name! I’m am so guilty of forgetting a name right after I hear it, so here are a few tips I use;  Ask them to repeat their name again and then repeat it back to them like; “Charly, so nice to meet you.” Another thing you can do is this – most people will introduce themselves along with their profession, PERFECT! Now you can say “Do you have a card?” Keep that handy because if you forget their name you just refer to the card. 🙂 It works like a charm every time!

Networking is Building Relationships!

Posted by Jason On August 5th

Part 3 of our series on The Seven Ways to Increase Your Business through Networking is – Follow Up! Follow Up! Follow Up!

I don’t care how good-looking you are, how well dressed you  are, how charismatic you are or how remarkable you think you are… You will be  forgotten! I know it’s a huge blow to the ego, right? I for one never thought  people would forget about me, but sadly enough they did.

That’s why I decided I wouldn’t let people forget about me!  I had to find a way to make myself a little more memorable than the average  Joe. If you truly want to create quality long-term  relationships that will produce long-term revenue you have to follow up!

I’m not talking about following up with the normal every day  “Hello I just wanted to follow up from the networking event the other night, it  was really great meeting you. And by the way, if you ever want to sell your  house or know someone looking to buy in this area please don’t hesitate to call.”
– Joe the Average Realtor.

WRONG! That guy is forgotten before the letter is even read, if  they even get to the end of the letter before hitting the delete button or  throwing it in the garbage!

How about this – “Hello Kimberly, It was great meeting you  the other night, WOW! I can’t believe how good that food was, and how about that entertainment, huh? Amazing!

I wanted to make sure I sent you this before I forgot, the  moment you mentioned to me you loved white water rafting I couldn’t wait to print out this article I read on the internet, listing the top ten places you can white water raft in the United States for less than a 100 bucks 🙂 pretty sweet!

I hope to bump into you again soon, in the meantime keep an  eye out for my friend request on Facebook.

Have a wonderful day!”

Joe (the not so average networker!)

RIGHT! See how there is no selling or talking about yourself at all! This is a very important part – Remember we are building relationships not looking for sales!

To insure that you don’t miss out on any of these imporant tips, please take a moment to subscribe to this blog if you haven’t already done so.

 

The Gift of Giving!

Posted by Jason On July 20th

Part 2 of Seven Ways To Increase Your Business through Networking!

So this is part two of a series of blogs on Networking! I have built the bulk of my business on networking and over the years I have discovered what works and what doesn’t.  In this series of blog posts I would like to share some of the valuable tips I have learned and hopefully they will help you in your networking experience. To insure that you don’t miss out on any of these imporant tips, please take a moment to subscribe to this blog if you haven’t already done so.

 

 

 

 

 

 

 

 

 

 

 

Tip # 2 – Pass Referrals and expect nothing in return!

 

“You can have everything in life that you want if you will just help enough other people get what they want.” Zig Read the rest of this entry »

Marketing Tip – Pass more referrals

Posted by Jason On February 12th

Did you ever notice how, no matter where you go, there is always at least one person who knows everyone in town and knows exactly what they do? You know who I’m talking about…  that one person that comes to mind when you need to find someone to fix that leaky toilet or when the roof needs repairing. They’re just the person to call when the sprinkler system breaks down or when your pool water turns green. They’re the person whose number is always handy the inevitable need for an accountant or lawyer arises. They’re valuable because they can guide us when we’re lost and don’t know where to turn.

We all need them and we all love them. And guess what, it’s no mistake that this person knows everyone in town. Because it’s most likely from years of networking and getting to know people on a personal level that they have this endless rolodex of useful contacts and connections. Read the rest of this entry »

Marketing Tip – Addressing the Pain Point!

Posted by Jason On August 30th

Is your marketing campaign failing you these days? Do you feel like you just aren’t getting the response that you’re looking for? Do you feel like something is missing? Are you out of ideas and not sure what to try next?

If you answered yes to any of the above then this blog’s for you!

Did you know that every business has a pain point? If you just answered NO then you might not be tapping into yours. Read the rest of this entry »

Google Maps is a great way to find local businesses and get driving directions to where you want to go. Google Maps is also a great way for your company to get new local business since millions of people search Google Maps every day! If you have a business that caters to local customers in your city, a free listing on Google Maps makes it easy for them to find you.

Whether you’re a large company or a small “Mom and Pop Shop” start thinking locally because that’s where your customers are. If you’re not promoting your business on Google Maps (and Yahoo! Local), now is the time. Read the rest of this entry »

As business owners we often find ourselves wearing many hats during our daily routine. We might spend some time dealing with a disgruntled employee or discussing our latest accounts receivables with the bookkeeper. Sometimes it’s going over our spending budget or planning next quarter’s sales goals, whatever the case may be we certainly have our hands full.

I know that you at times, much like me, feel overwhelmed and don’t need another thing added to your ever growing “To Do” list. However, I recently learned that I was overlooking a very important part of my business – The Follow Up Phone Call. Read the rest of this entry »

I don’t know about you, but in the last few years my inbox has been inundated with unwanted and impersonal e-mails that somehow miss my spam box. Sometimes it feels like I spend hours just clicking the delete button instead of working on something productive. Most of these emails lack creativity and excitement as they make an effort to invite me to buy this or try that, others explaining why they’re the best… you name it, my inbox has seen it.

If you have ever done any form of mass mailing e-mail marketing then you most likely already know that the hardest thing to accomplish is to get the recipient to actually open the e-mail, right? Read the rest of this entry »

Are you spending all of your time, money and efforts looking for all the wrong people? Do your marketing results totally miss reaching and attracting your ideal customer?

If you are nodding your head in agreement, then most likely you can identify with my frustration. “Join the club”, I say, because we are not alone! Read the rest of this entry »