Is your marketing campaign failing you these days? Do you feel like you just aren’t getting the response that you’re looking for? Do you feel like something is missing? Are you out of ideas and not sure what to try next?
If you answered yes to any of the above then this blog’s for you!
Did you know that every business has a pain point? If you just answered NO then you might not be tapping into yours. Read the rest of this entry »
Have you ever had one of “those days”? You know, those dreaded awful days that seem to creep up on you when you least expect them. I’m talking about that day you woke up to a flat tire and didn’t have a spare. How about the day you spilled coffee on your new shirt right as you were walking out the door? how about the day when you decided to be nice and let someone merge into traffic and not only do they not give you the courteous wave back but the person behind them decides to cut you off and sneak in right behind them.
So how can we counter act some of this negative stuff that seems to randomly rain on us in our daily life? Read the rest of this entry »
I don’t know about you, but in the last few years my inbox has been inundated with unwanted and impersonal e-mails that somehow miss my spam box. Sometimes it feels like I spend hours just clicking the delete button instead of working on something productive. Most of these emails lack creativity and excitement as they make an effort to invite me to buy this or try that, others explaining why they’re the best… you name it, my inbox has seen it.
If you have ever done any form of mass mailing e-mail marketing then you most likely already know that the hardest thing to accomplish is to get the recipient to actually open the e-mail, right? Read the rest of this entry »
After a recent trip to Orlando with my family I came to a newfound understanding that children truly are the best networkers. It was in simple observation of their natural interaction that I understood this and then I realized that we as adults can definitely all learn something new about networking simply by watching them.
After enjoying a few hours at the swimming pool we decided to participate in a bomb fire with all the works, marshmallow roasting and sing along included. Read the rest of this entry »
“Andy is heading to the gym.” – “Monica is wondering hmmm…. white or wheat bread?” - “Chris is hoping the Yankees win tonight!” - “Joe is heading to his 20 year reunion.”
If you have been on Facebook for more than a few minutes you’ve probably seen that 80% of the posts are just like this. You also might have made that knee jerk decision that this Facebook stuff is just for kids and has no real use in my business, correct?
Well, I disagree and let me tell you why!
Pool Special – “Get three month’s pool cleaning service free with purchase of a new heat pump!” Carpet Cleaning Special – “Clean three rooms and the fourth one is on us!” Roof Special – “Free roof cleaning with purchase of an exterior painting!” Pest Control Special – “Get two months free Pest Control with annual contract!”
We’ve all seen ads like this with a strong call to action that drives new business. It’s what we have been told to do by advertisers and marketing companies forever. And we do it because it works! Strong calls to action will get your phone to ring and create great possibilities for new business. Read the rest of this entry »
Amazing how it makes me feel good just by writing it… “Atta boy”! Isn’t that what we all strive for in life and business? Just to hear those two simple words makes all the difference in the world. They seem to somehow possess some kind of magic power that softens us from the inside out. They make all the hard work, late hours, and stress just melt away into nothingness.
They give us a feeling of appreciation and validation that lifts us. Those words of recognition touch our core and give us value as individuals and as business people.
I’m not driving all the way out there to bid on a little job! And if I do, I probably won’t get it anyway. I’ll waste my gas, waste my time, and if I do get lucky and get the job I’m sure it will be a huge headache…. Sound familiar?
If you are like me and I’m sure you are, this conversation has gone through your mind a time or two in your business lifetime. Read the rest of this entry »
I’m sure you’ll agree with me that getting new business in the door is the hardest thing we do as business owners. Then why is it, that after we have the business in hand, we take it for granted?
Like any relationship, each business relationship you have needs to be nurtured and built over time in order to keep it in good standing and active. Read the rest of this entry »
Can I start you off with a drink? Would you like Grey Goose instead of our house vodka? Care to try one of our delicious appetizers? I recommend the surf and turf, a delicious Filet Mignon and our Lobster Tail topped with a garlic butter sauce. Can I offer anyone dessert? Would you like an after dinner drink, maybe an espresso?
