Create Small Business Success - Quality Service Pros Blog

Create Small Business Success

Quality Service Pros Blog

Is your “About Us Page” really about you?

Posted by Jason On July 26th

For years I would sit and write, then re-write my “About Us Page”, making sure to write down exactly when I started my business, how my company is insured for this and for that, and that we are licensed. . . .  blah blah blah!!!

It’s amazing how many people assume that being formal when talking about your business is the only way to reach customers.  Let me ask you something.  If you had the chance to hear all about Colonel Sanders and how he created his brand, Kentucky Fried Chicken, would you rather read something sterile and formal like,

 

Kentucky Fried Chicken has been around since whenever and they have this or that many franchises and are listed as one of the 10 best fast food restaurants in America. . .  blah blah blah….

Our job, as business owners, is to attract and retain customers.  What better way to draw those customers to your business than to make your story personal.  Like this for example.  Cooking started as a chore and later grew into a passion and a business for Colonel Sanders, who at the age of six, due to his father’s untimely death, was deemed the families cook.  Times were tough though and when his mother remarried, he dropped out of High School and ran away to escape his abusive step-father.  After having many different jobs, including steamboat pilot, insurance salesman, railroad fireman and farmer, he returned to one of the things he loved most, cooking.

That was much more enjoyable to read, right? Of course it was! Read the rest of the Colonel Story .

Now it’s your turn.  Everyone has a story.  What’s yours?  Trust me; your customers want to know. Here is mine.

I hope this is as helpful to you as it was for me!

Jason

 

 

 

 

 

 

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