Create Small Business Success - Quality Service Pros Blog

Create Small Business Success

Quality Service Pros Blog

Are you spending all of your time, money and efforts looking for all the wrong people? Do your marketing results totally miss reaching and attracting your ideal customer?

If you are nodding your head in agreement, then most likely you can identify with my frustration. “Join the club”, I say, because we are not alone!

It wasn’t until recently, after an enlightening conversation with my good friend Charly Caldwell and the creator of this great blog, that I realized I was spending most of my time going after the wrong customer. In my case I was going after anyone who had windows in their home. Bad idea taking into consideration the fact that everyone has windows, but unfortunately, not everyone has the money to get their windows cleaned.

That’s when I decided to go after the audience I wanted, my ideal customer. In my case, they can be described as owners of up-scale homes in Fort Myers and Naples Florida. These clients not only have the funds to get their windows cleaned but they also have the funds to get the windows cleaned on a regular basis. Changing my marketing target focus resulted in not only more business but also more residual income from each individual new account.

Here are Four marketing tips to use when targeting your ideal customers:

  • Narrow it down! Don’t send out one mailer to a whole zip code. Instead use that money to send a campaign mailer over a few months to a certain target neighborhood. People are more likely to call after they have seen your ad more than once. Remember – Repetition Reaps Results!

 

  • Do your research! Write down a list of qualities that make up your perfect customer and plan out a way to reach them in a more efficiently, effective and consistent basis.

 

  • Think big! In my particular case, I target property managers. It’s a little tougher to get your foot in the door, but once you do, they have the ability to team you up with many home or business owners. Fish with a net instead of a fishing pole!

 

  • Be creative! Think outside the box! I have a friend that actually sends property managers a diaper in the mail with a card that reads “We know our competition is full of it!” This is the kind of marketing strategy that get’s people talking. I’m sure that diaper made its way around the office a few times. What can you do to make your marketing ad the talk of the town?

 

Good luck with your search for the ideal customer. Please let me know if this blog post helped you.

1 Response

  1. Ron's Painting Says:

    These are some great ideas. Keep up the good work.

    Posted on May 7th, 2010 at 5:09 am