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Quality Service Pros Blog

Marketing Tip – Addressing the Pain Point!

Posted by Jason On August 30th

Is your marketing campaign failing you these days? Do you feel like you just aren’t getting the response that you’re looking for? Do you feel like something is missing? Are you out of ideas and not sure what to try next?

If you answered yes to any of the above then this blog’s for you!

Did you know that every business has a pain point? If you just answered NO then you might not be tapping into yours.

The key to great marketing is addressing a pain point that your clients and potential clients can relate and identify with. You’re business offers a solution to some problem or painful task that exists out there – when we tap into that pain and offer a viable solution; we’ve just addressed a pain point! Try this and you’re sure to see a jump in the future results of your marketing campaigns!

Let’s use a cleaning company for today’s example. When advertising home cleaning to a prospect we must first identify and address the pain points. The easiest way to go about it is to make a list. Once our list is complete then we review that list and choose a marketing plan based on those pain points.

  1.  Cleaning behind toilets
  2.  Vacuuming high plant shelves
  3.  Cleaning windows that require a ladder
  4.  Shower scum that just won’t come off
  5.  Dirty grout on a tile floor – no matter how hard you scrub you just can’t clean it!
  6.  Getting gum or a tuff stain out of the carpet
  7.  Dusting all the photos and paintings on the walls
  8.  Cleaning the mildewed outdoor furniture
  9.  Dusting all the blinds in the house
  10.  Physical back pain from hours of cleaning

As I’m writing this all I can think about is how nice it would be to have a cleaning company take care of my home. Keep in mind your target audience and cater to them; the working mom, or the retired couple who would rather be enjoying a round of golf more than cleaning that big home.

Now market based on those pain points, for example;

 #1 Pain Point may have a picture of your staff with cleaning gloves on nestled behind the toilet cleaning in the farthest back point.

#2 Pain Point you may want to show a picture of an elderly woman on a rickety ladder carrying a huge vacuum, then on the side show a uniformed employee wearing one of those cool backpack vacuums

#3 Pain Point, how about showing the outdoor furniture being cleaned and scrubbed while the homeowner is reading a book and sipping a cool drink by the pool in one of the other chairs… very powerful image.

Pain Points are the best way to market your product or service, now get out that pad and paper and start listing your pain points.

Remember to have fun with it; if you can get them to laugh or smile at your marketing you’ve got em!

3 Responses

  1. Candi HIlton Says:

    good one Jason.. I love that you tie something fun into the advertising!
    See you @ hotel indigo on 9/8!
    Candi

    Posted on August 31st, 2010 at 2:07 pm

  2. Jason Evers Says:

    Candi,
    Thanks for the comment, if you can’t have fun what’s the use 🙂

    Posted on September 8th, 2010 at 11:01 am

  3. Gutter Cleaning Guy Says:

    Great post, will come back for more again

    Posted on February 27th, 2011 at 4:15 pm