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Quality Service Pros Blog

Marketing Tip – Pass more referrals

Posted by Jason On February 12th

Did you ever notice how, no matter where you go, there is always at least one person who knows everyone in town and knows exactly what they do? You know who I’m talking about…  that one person that comes to mind when you need to find someone to fix that leaky toilet or when the roof needs repairing. They’re just the person to call when the sprinkler system breaks down or when your pool water turns green. They’re the person whose number is always handy the inevitable need for an accountant or lawyer arises. They’re valuable because they can guide us when we’re lost and don’t know where to turn.

We all need them and we all love them. And guess what, it’s no mistake that this person knows everyone in town. Because it’s most likely from years of networking and getting to know people on a personal level that they have this endless rolodex of useful contacts and connections.

They’ve spent years cultivating relationships and that’s where the real trust and loyalty come into play.

The reason why I’m sharing this fact with you is that I feel that our success as business people is directly related to the relationships we build in the community.  It really is through networking and passing referrals that people grow to appreciate us more and value our friendship. And hey, let’s face it, nothing builds friendships in business faster than someone saying “Hey, I just referred you to my neighbor who needs to remodel his kitchen” or “Mrs. Jones should be calling you soon, she wants her backyard landscaped”.

So, do you want to pass more referrals? The answer is become a resource to people! Here are five great tips on becoming a great resource.

  1. Let your customers know that you know everyone in town and that you have created great relationships over the years with quality companies you can trust with good values.
  2. On your business cards put the tagline “need a referral call me, I’m happy to help”
  3. Become very active in social networking, this a great way not only to meet great companies but to pass many referrals.
  4. When you are talking with your customers or friends ask them the following question “is there anyone servicing your home that you are not happy with?  This is a great way to give out a quick referral, and your neighbor, customer or friend will appreciate it!
  5. Follow up on your referrals, show them you really care, they will appreciate it and spread the word to their friends that you are the first person they should call when looking for a new service company.

Follow these steps and I guarantee you will see some great results!!!

1 Response

  1. John Morgan Says:

    I have to agree with you on this one Jason. Relationship Building, Networking, or whatever anyone wants to call it is one of the best marketing methods out there. As after awhile, your business name (and it’s reputation) begins to have a “viral” effect.

    Which of course the “Law of 6 Degrees of Separation” also helps in a big way with relationship building! 🙂

    Posted on October 8th, 2010 at 11:02 pm