Rewarding Customers for Referrals
How do you feel about rewarding the customer for a referral or for continued service?
This is a topic of conversation I hear in many places:
- networking events,
- trade shows, and
- one to one discussions with business owners.
It sure seems to be the water cooler topic among many business owners!
A great example of rewarding customers for referrals and service is currently being done by a Pest Control Company in Southwest Florida, Larue Pest Management.
I feel it’s a great concept worth sharing –
They’ve implemented a rewards program in the form of points awarded to customers for repeat service & referrals to redeem for items on their web site!
I must say – I wasn’t real sure of this concept or how it would be received by the customer, until I was awarded some points to spend on an item that fell within my points budget!
Let the Shopping Begin!
I realized how much I enjoyed searching through the items until finally choosing one.
Now every time I watch the DVD I purchased – I think of Larue Pest – who awarded it to me…
Are you currently using a ‘point rewards system’?
Do you give a referral fee?
Do you have any comments, or feedback, on this concept?
If so – I’d love to hear about it, and how it’s working; please comment below.
Here’s to your success,
- Jason
PS – Here’s a link to a Rewards Points Company you can consider.
