Create Small Business Success - Quality Service Pros Blog

Create Small Business Success

Quality Service Pros Blog

Small Business Tip: How to Generate Revenue NOW

Posted by Jason On February 12th

Why is it that so many companies turn to spending large amounts of money on advertising…

when all they have to do is reach out to their existing customers to generate plenty of revenue?

I recently had a discussion with a friend of mine, Joe, who owns a pool construction and pool cleaning business in Sunny Southwest Florida.  Joe’s company, Pool Pros, Inc., services the Fort Myers, Naples, Bonita Springs, and Cape Coral area.

“What are you doing in this economy to keep your phone ringing?”, I asked.

“Well, Jason what I’m doing is reaching out to my existing customers, getting that face time that I felt was lacking in the past few years…  Basically, doing the very thing that built my business up to begin with.”

His goal is to get in front of 5 to 10 of his existing customers per week.

Joe called his existing customers, and asked when would be a good time to stop by, check in, and take some photos of their pool (Joe keeps photos of each client’s pool configuration so it’s easy for him and his staff to know what the the client has).

When he meets with his customers, Joe’s main concern is customer satisfaction, so he asks questions such as:

  • Are you happy with your pool service?
  • Can we do anything different for you to make you any happier?
  • Have my employees been polite and courteous?
  • Do you have any issues or concerns with it comes to your pool equipment?

What happened as a natural result of this was higher customer satisfaction – his customers were so happy to see him, also to know Joe, and his company, were taking care of them and their families.

This, in turn, has led to all kinds of new work!

For example, Mrs. Jones had no idea that:

  • by putting in a more efficient pool heater, they could be saving money on their electric bill, or
  • by doubling up on the schedule of pool cleaning would help keep the leaves and debris out of the pool, or
  • by putting in some brick pavers on the patio could really get that outdated pool the curb appeal it needs without spending a fortune…

I think you get the idea!

By opening the lines of communications with your customers you can increase your professional image and create revenue at the same time good old fashion “suggestive sales”.

I hope this will be as helpful to you as it was for me, this can impact any of our businesses: Lawn Care, Plumbers, Electricians, Painters, Sprinkler Repair, Pest Control, Roof Cleaning – if you have an existing customer base – this can work for you too!

Thank you Joe for sharing such an awesome tip!

To learn more about Joe, and Pool Pros, visit their web site at: www.PoolPros-Inc.com.

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