Create Small Business Success - Quality Service Pros Blog

Create Small Business Success

Quality Service Pros Blog

Small Business Tip – Little gestures go a long way

Posted by Jason On September 23rd

I’ve come to understand that one of the most important things we, as business owners, can do is maintain our current customer base. Every time I come across an exceptionally successful business person I take the time to ask them what their “Key” to success is. I want to know what they continue to do on a regular basis to stay on TOP of their game. Almost every time they say something like; “Jason, if you take care of the clients, the money comes on its own.”

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Sadly, I realize that so many people miss that business lesson in a big way. So often I see and hear about companies taking their current customers for granted and later missing out on repeat business and referrals.

They spend all their time, efforts and marketing dollars on trying to get new business that they forget about the huge and great resource their current customer base is to them.

Ask yourself this one question; where do I receive most of my new business? Not knowing what your business is, I can almost guarantee it’s from referrals… am I right? Now ask yourself this; who are those referrals coming from? That’s Right! Your existing customers, that’s WHO!

Now that we have figured out where the referrals are coming from, let’s talk about some little gestures we can be doing to show our appreciation and gratitude for their business. As consumers we all have a choice on where to spend our money, the fact that our clients continue to choose us is something to be grateful for and I believe our gratitude should be expressed.

As a good example I’d like to quote a friend of mine who always says “Turn those customers into your cheerleaders!”

Here are just a few ideas of what companies may be doing in your line of work:

  1. Leave behinds or gifts are great! Especially when they have your name on them.
  2. A painter friend of mine will leave behind a nice candle after finishing a job. He also will give them some extra paint with his logo and phone number on it in case they ever need to do any touch up.
  3. Customer Rewards Systems – we talked about this in a previous blog post.
  4. How about this one; a remodeling contractor I know will host a catered dinner for the neighbors of the homeowner whose kitchen they just remodeled…. Pretty powerful when everyone is eating in the kitchen you just created telling the homeowner how beautiful it is! Not to mention all the other homeowners are going to want to keep up with the Jones’s.
  5. A roofer I know will have a block party at the house they just completed apologizing for any inconvenience they may have caused during construction, if that doesn’t make your customer a cheerleader what will?! J
  6. A property manager I know will always have a beautiful flower arrangement waiting for the homeowner welcoming them back for season. Everyone loves flowers!

Now it’s your turn; remember to think outside the box. Get creative and always leave your name and contact information behind for future use and for them to share. Chances are your customers are already referring you based on the great service you offer, these tips will just help send your referrals into the stratosphere.

3 Responses

  1. Misti St Pierre Says:

    Great blog, love it! Taking in everything I can get.

    Posted on September 25th, 2010 at 5:43 pm

  2. Jason Says:

    Misti,
    Thank you so much for your feedback and kind words, your doing awesome!!!!

    Posted on September 30th, 2010 at 11:04 am

  3. How do you show your clients you appreciate them? - Page 2 Says:

    […] appreciation is the most important and often the most over-looked part of peoples business, here is a blog post I wrote that highlights what some local companies in my area are doing with great results!!! Hope […]

    Posted on January 9th, 2012 at 11:33 am