Create Small Business Success - Quality Service Pros Blog

Create Small Business Success

Quality Service Pros Blog

Can I start you off with a drink? Would you like Grey Goose instead of our house vodka? Care to try one of our delicious appetizers? I recommend the surf and turf, a delicious Filet Mignon and our Lobster Tail topped with a garlic butter sauce.  Can I offer anyone dessert?  Would you like an after dinner drink, maybe an espresso?

It’s no secret, nobody up sells better than restaurants! Being a waiter for a couple years myself, I learned firsthand the importance of the UP SELL.

I remember my roommate and me sitting on our apartment floor counting up all the tips after a night’s dinner service. I was shocked to see that we had virtually serviced the same amount of customers in the same amount of time, at the same restaurant, with the same menu…  However, our tips were hardly the same! Once again, he had made much more! So I finally asked, “What gives? How are you making way better tips than me?”  He replied “By up selling! I get my ticket price higher therefore on a twenty percent average tip I can make more money.”

If you use this same philosophy in your business today, I guarantee you will see increased profits quickly.

Here are a few examples for up selling your business:

  • (Painter) Would you like to upgrade that paint? It’s a little more money but lasts twice as long.
  • (Landscaper) Would you like lava rocks instead of the standard mulch? It’s a little more money but doesn’t wash away in a rain storm.
  • (Electrician) Would you like an energy efficient light bulb? It’s more money up front but over the year it will save you on your electric bill.
  • (Window Tinting) Would you like our impact resistant film? It’s a little more money than the standard tint – however it can protect you during a storm.
  • (Pool Cleaner) I noticed the pool gets dirty quickly with all the overhanging trees, I would recommend buying one of our automatic pool sweepers for in between cleanings.
  • (Roofers) Would you be interested in any sky lights? It’s very easy to install once the roof is off and would really let the light shine into that dark room you mentioned.
  • (Plumber) I know you wanted standard toilets in those three bathrooms; however you may be interested in this new toilet? It’s a little more money up front, but uses half as much water when flushing and will save you a lot of money over time.

You get the idea! So from now on, just remember “Suggestive Sales”. If you don’t offer any than you won’t reap the benefits in the end… after all, what do you have to lose? Only extra sales!

6 Responses

  1. Chris Russo Says:

    Like always, a great idea, this has been working for our company for years. It is very rare that a customer will buy one of our lower price products
    once they see the value in the higher end products.
    Thanks

    Posted on April 23rd, 2010 at 8:15 am

  2. Charly Caldwell Says:

    In the world of Web Development, the biggest complaint we’ve received over the last 15 years is “I have a web site, but it’s not doing anything for me!”

    So we developed a new segment to our business, Web Marketing, which is geared to help people not only establish their foundation properly (through having a well created Web Site), but consistently do the necessary things to create awareness, grow relevance, and most importantly, generate results.

    So many people in our industry stop the moment a web site is built, but as anyone knows who has really generated success online — that’s only the beginning.

    Posted on April 24th, 2010 at 1:35 pm

  3. Ron's Painting Says:

    I always enjoy the new entries to your Small Business Success blog. I have been in business since 1986 and I am still interested in learning something new daily. I look forward to receiving your blog automatically, I am glad I signed up to receive it. I try to practice everything you talk about to help my small business succeed. Please keep up the good work.

    Posted on April 26th, 2010 at 12:35 pm

  4. Gayle Abbott Says:

    Great suggestions, Jason! As business owners, we need to constantly be thinking of what we can offer our customers of value and at the same time build our referral business. It’s is all about educating the customer about their options. It’s a win-win!

    Posted on May 2nd, 2010 at 6:57 am

  5. Ken Kelly Says:

    82% of all our new leads come from past customers. If you want new revenue, look to those who have trusted you in the past. We offer free yearly inspections. To do, just look at the jobs you completed this month last year and set up inspections. Just the top of mind reminder will help with leads. Remember… “Work Gets Work!”

    Posted on May 8th, 2010 at 9:11 am

  6. How to turn an X-Box into $12,000 | Create Small Business Success Says:

    […] back in October of 2007 I decided to create a fun sales game that would really turn up the suggestive sales in my team. We called it “Who wants to win an Xbox 360?” We picked the X-box 360 due to the […]

    Posted on June 14th, 2011 at 2:58 pm