Create Small Business Success - Quality Service Pros Blog

Create Small Business Success

Quality Service Pros Blog

I’m sure you’ll agree with me that getting new business in the door is the hardest thing we do as business owners. Then why is it, that after we have the business in hand, we take it for granted?

Like any relationship, each business relationship you have needs to be nurtured and built over time in order to keep it in good standing and active.

I believe one of the easiest things we can do to show our gratitude is to just send a simple thank you card in the mail. Are you currently expressing your appreciation to your clients? If you are, how are you doing it?

In today’s busy high tech business world, with all the e-mail’s and text messaging going on, there is an obvious absence of that good old fashioned one on one contact with the customer. Now is the perfect time to set yourself and your business apart from the competition by taking your client relationships to a more personal level.

I recently started sending out thank you cards to all my clients, and I have to say the response has been nothing short of incredible! I was amazed at how many people took the time to call me just to say thank you for sending them a thank you card. I have to tell you it felt pretty awesome! At a time when my goal was customer satisfaction and improving customer interaction, that’s exactly what I got. The only difference was they were calling me!

I have to say that I’m still caught up in the virtual world of the internet. I have yet to walk into a store and buy a thank you card. There are web-sites out there, in which you can pick a card for any occasion, fill in a personal message and send it out. All of this done with the touch of a button, conveniently, from the luxury of your own office! Amazingly, you can even have them copy a sample of your hand writing to duplicate it in print and give it an even more personal affect.

Keep in mind that thank-you notes that contain a clear and specific message will appear personal and sincere and they will be appreciated more by the recipient.

As always, your feedback is welcome. I would love to know how you are thanking your customers.

4 Responses

  1. Ron's Painting Says:

    You are right. I have been sending thank you cards to my potential clients after I give them a estimate and another card when I am done doing the job. I make sure though that I sign them myself and I can put in sentence or two that is more personal to this particular client or about the job I just finished. I always spotlight my website in the thank you card. Great idea!! It really works.

    Posted on May 2nd, 2010 at 7:20 am

  2. Jason Says:

    Ron, I love the fact that you are sending a thank you card right after the estimate, that’s a great way to keep your company in the thoughts of the potential customer, not to mention the leg up on the competition!

    Posted on May 2nd, 2010 at 11:26 am

  3. Jay Says:

    Jason; We used to send out thank you cards, but as things got real busy we neglected to do so. This is a good reminder. A personal phone call to your customer after the job is completed is also a nice touch.

    Posted on May 3rd, 2010 at 3:39 pm

  4. Carl Barba Says:

    As a distributor of SendOutCards, I agree 100%. Why don’t more people take this simple business building step or stop after doing it after a while? Doing it by hand takes a lot of time, it can be inconvenient, and also can be expensive.

    SendOutCards solves all three problems. Go to my web site – and send someone you know a card – for free, and see if this system makes sense for your business.

    Posted on June 23rd, 2010 at 12:49 pm