Posted by Jason On July 6th
As business owners we often find ourselves wearing many hats during our daily routine. We might spend some time dealing with a disgruntled employee or discussing our latest accounts receivables with the bookkeeper. Sometimes it’s going over our spending budget or planning next quarter’s sales goals, whatever the case may be we certainly have our hands full.

I know that you at times, much like me, feel overwhelmed and don’t need another thing added to your ever growing “To Do” list. However, I recently learned that I was overlooking a very important part of my business – The Follow Up Phone Call. Read the rest of this entry »
Posted by Jason On April 30th
I’m sure you’ll agree with me that getting new business in the door is the hardest thing we do as business owners. Then why is it, that after we have the business in hand, we take it for granted?

Like any relationship, each business relationship you have needs to be nurtured and built over time in order to keep it in good standing and active. Read the rest of this entry »
Posted by Jason On April 22nd
Can I start you off with a drink? Would you like Grey Goose instead of our house vodka? Care to try one of our delicious appetizers? I recommend the surf and turf, a delicious Filet Mignon and our Lobster Tail topped with a garlic butter sauce. Can I offer anyone dessert? Would you like an after dinner drink, maybe an espresso?

Read the rest of this entry »
Posted by Jason On April 15th
Imagine this scene happening to you…
After spending lots of creative time on ideas and money to put together the ideal marketing ad to WOW everyone and getting it mailed out – your phone finally rings… AWESOME!

Your receptionist or phone person quickly answers the phone with so much enthusiasm, professionalism and politeness that her smile was felt right through the phone… GREAT! Read the rest of this entry »
Posted by Jason On March 25th
Posted by Jason On February 25th
How do you feel about rewarding the customer for a referral or for continued service?

This is a topic of conversation I hear in many places:
- networking events,
- trade shows, and
- one to one discussions with business owners.
It sure seems to be the water cooler topic among many business owners!
Read the rest of this entry »
Posted by Jason On February 12th
Why is it that so many companies turn to spending large amounts of money on advertising…

when all they have to do is reach out to their existing customers to generate plenty of revenue?
Read the rest of this entry »
Posted by Jason On January 29th
“I don’t feel right – asking for an e-mail address.”

I hear this so often from business owners, and my answer is always the same…
Read the rest of this entry »
Posted by Jason On January 26th
How many companies have you heard say the same thing…

…the economy is so bad…
…we are so slow…
…I can barely pay my bills…
…I hope I can make it through this slow period.
Then why don’t they answer the phone?
Read the rest of this entry »
Posted by Jason On January 22nd
Let’s face it – in these economic times we need to generate revenue…

and establish new connections with customers anywhere we can find them.
I’m always amazed by companies that refuse to look outside of the box.
Many companies, back when the economy was flourishing, spent their time:
Read the rest of this entry »