Is your marketing campaign failing you these days? Do you feel like you just aren’t getting the response that you’re looking for? Do you feel like something is missing? Are you out of ideas and not sure what to try next?
If you answered yes to any of the above then this blog’s for you!
Did you know that every business has a pain point? If you just answered NO then you might not be tapping into yours. Read the rest of this entry »
As business owners we often find ourselves wearing many hats during our daily routine. We might spend some time dealing with a disgruntled employee or discussing our latest accounts receivables with the bookkeeper. Sometimes it’s going over our spending budget or planning next quarter’s sales goals, whatever the case may be we certainly have our hands full.
I know that you at times, much like me, feel overwhelmed and don’t need another thing added to your ever growing “To Do” list. However, I recently learned that I was overlooking a very important part of my business – The Follow Up Phone Call. Read the rest of this entry »
I don’t know about you, but in the last few years my inbox has been inundated with unwanted and impersonal e-mails that somehow miss my spam box. Sometimes it feels like I spend hours just clicking the delete button instead of working on something productive. Most of these emails lack creativity and excitement as they make an effort to invite me to buy this or try that, others explaining why they’re the best… you name it, my inbox has seen it.
If you have ever done any form of mass mailing e-mail marketing then you most likely already know that the hardest thing to accomplish is to get the recipient to actually open the e-mail, right? Read the rest of this entry »
Pool Special – “Get three month’s pool cleaning service free with purchase of a new heat pump!” Carpet Cleaning Special – “Clean three rooms and the fourth one is on us!” Roof Special – “Free roof cleaning with purchase of an exterior painting!” Pest Control Special – “Get two months free Pest Control with annual contract!”
We’ve all seen ads like this with a strong call to action that drives new business. It’s what we have been told to do by advertisers and marketing companies forever. And we do it because it works! Strong calls to action will get your phone to ring and create great possibilities for new business. Read the rest of this entry »
Are you spending all of your time, money and efforts looking for all the wrong people? Do your marketing results totally miss reaching and attracting your ideal customer?
If you are nodding your head in agreement, then most likely you can identify with my frustration. “Join the club”, I say, because we are not alone! Read the rest of this entry »
