Posted by Jason On June 25th
I don’t know about you, but in the last few years my inbox has been inundated with unwanted and impersonal e-mails that somehow miss my spam box. Sometimes it feels like I spend hours just clicking the delete button instead of working on something productive. Most of these emails lack creativity and excitement as they make an effort to invite me to buy this or try that, others explaining why they’re the best… you name it, my inbox has seen it.
If you have ever done any form of mass mailing e-mail marketing then you most likely already know that the hardest thing to accomplish is to get the recipient to actually open the e-mail, right? Read the rest of this entry »
Posted by Jason On June 10th
“Andy is heading to the gym.” – “Monica is wondering hmmm…. white or wheat bread?” - “Chris is hoping the Yankees win tonight!” - “Joe is heading to his 20 year reunion.”
If you have been on Facebook for more than a few minutes you’ve probably seen that 80% of the posts are just like this. You also might have made that knee jerk decision that this Facebook stuff is just for kids and has no real use in my business, correct?
Well, I disagree and let me tell you why!
Read the rest of this entry »
Posted by Jason On June 2nd
Pool Special – “Get three month’s pool cleaning service free with purchase of a new heat pump!” Carpet Cleaning Special – “Clean three rooms and the fourth one is on us!” Roof Special – “Free roof cleaning with purchase of an exterior painting!” Pest Control Special – “Get two months free Pest Control with annual contract!”
We’ve all seen ads like this with a strong call to action that drives new business. It’s what we have been told to do by advertisers and marketing companies forever. And we do it because it works! Strong calls to action will get your phone to ring and create great possibilities for new business. Read the rest of this entry »
Posted by Jason On May 26th
Amazing how it makes me feel good just by writing it… “Atta boy”! Isn’t that what we all strive for in life and business? Just to hear those two simple words makes all the difference in the world. They seem to somehow possess some kind of magic power that softens us from the inside out. They make all the hard work, late hours, and stress just melt away into nothingness.
They give us a feeling of appreciation and validation that lifts us. Those words of recognition touch our core and give us value as individuals and as business people.
Read the rest of this entry »
Posted by Jason On May 12th
I’m not driving all the way out there to bid on a little job! And if I do, I probably won’t get it anyway. I’ll waste my gas, waste my time, and if I do get lucky and get the job I’m sure it will be a huge headache…. Sound familiar?
If you are like me and I’m sure you are, this conversation has gone through your mind a time or two in your business lifetime. Read the rest of this entry »
Posted by Jason On May 6th
Are you spending all of your time, money and efforts looking for all the wrong people? Do your marketing results totally miss reaching and attracting your ideal customer?
If you are nodding your head in agreement, then most likely you can identify with my frustration. “Join the club”, I say, because we are not alone! Read the rest of this entry »
Posted by Jason On April 30th
I’m sure you’ll agree with me that getting new business in the door is the hardest thing we do as business owners. Then why is it, that after we have the business in hand, we take it for granted?
Like any relationship, each business relationship you have needs to be nurtured and built over time in order to keep it in good standing and active. Read the rest of this entry »
Posted by Jason On April 15th
Imagine this scene happening to you…
After spending lots of creative time on ideas and money to put together the ideal marketing ad to WOW everyone and getting it mailed out – your phone finally rings… AWESOME!
Your receptionist or phone person quickly answers the phone with so much enthusiasm, professionalism and politeness that her smile was felt right through the phone… GREAT! Read the rest of this entry »
Posted by Jason On March 25th
Posted by Jason On February 17th
Have you ever been sitting in traffic only to see a..
…clever ad on a billboard, or even on a vehicle, that made you laugh?
An ad so clever that you just HAD to share it with others?
Read the rest of this entry »
