Posted by Jason On September 8th
It all starts out with good intentions and the desire to not only survive but succeed. In today’s challenging economy many of us do it. We lose sight of our specialty in an effort to please everyone in every way possible. Sometimes, without really realizing what we’re doing, we slowly start adding to our list of services and what we don’t already know how to do we simply learn as we go.
You know who you are… The “I CAN DO IT ALL” company that does just about everything! What we don’t realize is that we end up overwhelmed and overworked because we’re cutting corners. Read the rest of this entry »
Posted by Jason On July 29th
Google Maps is a great way to find local businesses and get driving directions to where you want to go. Google Maps is also a great way for your company to get new local business since millions of people search Google Maps every day! If you have a business that caters to local customers in your city, a free listing on Google Maps makes it easy for them to find you.
Whether you’re a large company or a small “Mom and Pop Shop” start thinking locally because that’s where your customers are. If you’re not promoting your business on Google Maps (and Yahoo! Local), now is the time. Read the rest of this entry »
Posted by Jason On July 21st
Back in 1984 I had a small business selling golf balls in Longwood Florida. What I would do is go out at night to the golf course with nothing more than a bathing suit and a snorkel. I carried with me only the ambition to rid the lake of any and all golf golf balls and the desire to make a few bucks in the process. This was a great job if you could overlook the occasional water moccasin and the friendly Florida alligator. Ohhh to be 14 again!
Nowadays you couldn’t pay me to swim in those lakes. But what I did back then was take all the golf balls I could find, clean them up, sort them, and put them into egg cartons. I would then sell them for $5.00 per dozen to the passing golfers. Not a bad gig considering I was my own boss at such an early age.
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Posted by Jason On July 14th
Imagine this: Your finger tips are on the white line, you’re hunched over with your weight just over your elbows and your back foot is firmly braced against the brick block to insure a quick start off jump. The anticipation is eating away at you, you keep saying to yourself “Be patient, be patient and don’t jump the gun” then you hear it Bang!!!
The gun fires suddenly and now you’re off and running fast, amazingly it’s the perfect start! You come around the first turn and you have a three person lead. “This is it” Read the rest of this entry »
Posted by Jason On July 2nd
Have you ever had one of “those days”? You know, those dreaded awful days that seem to creep up on you when you least expect them. I’m talking about that day you woke up to a flat tire and didn’t have a spare. How about the day you spilled coffee on your new shirt right as you were walking out the door? how about the day when you decided to be nice and let someone merge into traffic and not only do they not give you the courteous wave back but the person behind them decides to cut you off and sneak in right behind them.
So how can we counter act some of this negative stuff that seems to randomly rain on us in our daily life? Read the rest of this entry »
Posted by Jason On June 25th
I don’t know about you, but in the last few years my inbox has been inundated with unwanted and impersonal e-mails that somehow miss my spam box. Sometimes it feels like I spend hours just clicking the delete button instead of working on something productive. Most of these emails lack creativity and excitement as they make an effort to invite me to buy this or try that, others explaining why they’re the best… you name it, my inbox has seen it.
If you have ever done any form of mass mailing e-mail marketing then you most likely already know that the hardest thing to accomplish is to get the recipient to actually open the e-mail, right? Read the rest of this entry »
Posted by Jason On June 18th
After a recent trip to Orlando with my family I came to a newfound understanding that children truly are the best networkers. It was in simple observation of their natural interaction that I understood this and then I realized that we as adults can definitely all learn something new about networking simply by watching them.
After enjoying a few hours at the swimming pool we decided to participate in a bomb fire with all the works, marshmallow roasting and sing along included. Read the rest of this entry »
Posted by Jason On June 10th
“Andy is heading to the gym.” – “Monica is wondering hmmm…. white or wheat bread?” - “Chris is hoping the Yankees win tonight!” - “Joe is heading to his 20 year reunion.”
If you have been on Facebook for more than a few minutes you’ve probably seen that 80% of the posts are just like this. You also might have made that knee jerk decision that this Facebook stuff is just for kids and has no real use in my business, correct?
Well, I disagree and let me tell you why!
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Posted by Jason On June 2nd
Pool Special – “Get three month’s pool cleaning service free with purchase of a new heat pump!” Carpet Cleaning Special – “Clean three rooms and the fourth one is on us!” Roof Special – “Free roof cleaning with purchase of an exterior painting!” Pest Control Special – “Get two months free Pest Control with annual contract!”
We’ve all seen ads like this with a strong call to action that drives new business. It’s what we have been told to do by advertisers and marketing companies forever. And we do it because it works! Strong calls to action will get your phone to ring and create great possibilities for new business. Read the rest of this entry »
Posted by Jason On May 26th
Amazing how it makes me feel good just by writing it… “Atta boy”! Isn’t that what we all strive for in life and business? Just to hear those two simple words makes all the difference in the world. They seem to somehow possess some kind of magic power that softens us from the inside out. They make all the hard work, late hours, and stress just melt away into nothingness.
They give us a feeling of appreciation and validation that lifts us. Those words of recognition touch our core and give us value as individuals and as business people.
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