Posted by Jason On June 2nd
Pool Special – “Get three month’s pool cleaning service free with purchase of a new heat pump!” Carpet Cleaning Special – “Clean three rooms and the fourth one is on us!” Roof Special – “Free roof cleaning with purchase of an exterior painting!” Pest Control Special – “Get two months free Pest Control with annual contract!”
We’ve all seen ads like this with a strong call to action that drives new business. It’s what we have been told to do by advertisers and marketing companies forever. And we do it because it works! Strong calls to action will get your phone to ring and create great possibilities for new business. Read the rest of this entry »
Posted by Jason On May 26th
Amazing how it makes me feel good just by writing it… “Atta boy”! Isn’t that what we all strive for in life and business? Just to hear those two simple words makes all the difference in the world. They seem to somehow possess some kind of magic power that softens us from the inside out. They make all the hard work, late hours, and stress just melt away into nothingness.
They give us a feeling of appreciation and validation that lifts us. Those words of recognition touch our core and give us value as individuals and as business people.
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Posted by Jason On May 6th
Are you spending all of your time, money and efforts looking for all the wrong people? Do your marketing results totally miss reaching and attracting your ideal customer?
If you are nodding your head in agreement, then most likely you can identify with my frustration. “Join the club”, I say, because we are not alone! Read the rest of this entry »
Posted by Jason On April 30th
I’m sure you’ll agree with me that getting new business in the door is the hardest thing we do as business owners. Then why is it, that after we have the business in hand, we take it for granted?
Like any relationship, each business relationship you have needs to be nurtured and built over time in order to keep it in good standing and active. Read the rest of this entry »
Posted by Jason On April 22nd
Can I start you off with a drink? Would you like Grey Goose instead of our house vodka? Care to try one of our delicious appetizers? I recommend the surf and turf, a delicious Filet Mignon and our Lobster Tail topped with a garlic butter sauce. Can I offer anyone dessert? Would you like an after dinner drink, maybe an espresso?
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Posted by Jason On April 15th
Imagine this scene happening to you…
After spending lots of creative time on ideas and money to put together the ideal marketing ad to WOW everyone and getting it mailed out – your phone finally rings… AWESOME!
Your receptionist or phone person quickly answers the phone with so much enthusiasm, professionalism and politeness that her smile was felt right through the phone… GREAT! Read the rest of this entry »
Posted by Jason On April 7th
Posted by Jason On March 25th
Posted by Jason On February 25th
How do you feel about rewarding the customer for a referral or for continued service?
This is a topic of conversation I hear in many places:
- networking events,
- trade shows, and
- one to one discussions with business owners.
It sure seems to be the water cooler topic among many business owners!
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Posted by Jason On February 12th
Why is it that so many companies turn to spending large amounts of money on advertising…
when all they have to do is reach out to their existing customers to generate plenty of revenue?
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